CoachSpan Data Privacy Policy

Effective: 10-15-2020

Background and Contact Information

CoachSpan is a service (“Service”) provided by Alpha Youth Sports, Inc (“AYS”). AYS provides this Data Privacy Policy (this “Policy“) to inform you of: (1) the types of information we collect; (2) your choices surrounding such information; and (3) how we collect, use, share, update and secure such information. This Policy applies to information obtained in connection with AYS’ operations at or through our websites, our mobile/tablet sites, our social media presence, our applications, our messaging platforms (collectively, our “Website“). Emails, social media, marketing campaigns and digital and online advertising are referred to collectively as, our “Internet Marketing Channels.

This Policy does not create a contractual obligation between you and AYS, and it is subject to our Terms of Use. The data controller of the information you provide on CoachSpan is Alpha Youth Sports, Inc, 1661 Worcester Rd, Suite 104, Framingham MA, 01701, USA. You may contact AYS regarding this Privacy Policy by emailing

Personal vs. Non-Personal Information  

Some of the information we collect includes personal information, such as your name, mailing address, e-mail address and/or telephone number that may identify you as an individual (“Personal Information”). If you or an Organization (as defined below) to which you or your minor child belongs creates an account on one of our Websites, the Personal Information we collect may relate to minor children. By providing the Organization or us with such child’s Personal Information, you represent that you are such minor child’s parent, guardian or otherwise have the authority to share this Personal Information with the Organization and us and further consent to the Organization directly sharing such information with us. We may also collect other types of Non-Personal information, which do not identify you as an individual when not associated with any other personal information, such as demographic/lifestyle information, personal interests and product/buying preferences and which we may associate with your Personal Information.


Our Websites are “general audience” websites and not directed toward children under the age of 13. We do not knowingly collect Personal Information from children under the age of 13 without express parental consent; however, if your child is registered with an Organization, such Organization may provide such information to us. BY PROVIDING SUCH INFORMATION TO AN ORGANIZATION YOU EXPRESSLY CONSENT TO THE ORGANIZATION PROVIDING SUCH INFORMATION TO US. If you are a parent or guardian and think we have unauthorized information about your child who is under the age of 13, please let us know by contacting us

Your Consent

By registering or creating an account with us or submitting personal data through our Service, you expressly consent to the collection, use and disclosure of your personal data in accordance with this Policy. We will process your personal data in accordance with applicable data protection and privacy laws. When you register with us, you are required to consent to our Policy. This consent provides us with a legal basis under applicable law to process your personal data. You maintain the right to withdraw such consent at any time.

Additionally you are granting us permission to share your information with the associated national, state or local sports governing body, league, program, club, team, or other organization (each, an “Organization“), and its affiliates and acknowledge that such Organization may share your information, including Personal Information, and content with others including publicly. You, an Organization and its affiliates, or other third parties, including other users of the Websites, may add information about you to the Websites (including but not limited to eligibility, roster, scheduling, performance and/or scoring information). You also acknowledge that we do not control the content or the manner in which the Organizations and others input, use, display or share the information posted or stored on the applicable Website, including with such Organization’s third-party service providers.  You should consult the privacy policy of such Organizations for additional information.

Information You Provide Us

For an individual user, the minimum amount of information we collect is your name, email address, contact information, and a password. If you register as an administrator, we also collect country location, time zone, sport type, and you may provide us with contact information about the members of your organization. This information about your organization will be associated with your information.

Beyond the minimum information required to use the Service, we store data that you provide us for the Service. Examples include, but are not limited to:

  1. Your contact information (e.g., phone number, physical address, etc.)
  2. Sports specific information
  3. Schedule information
  4. Location information
  5. Device and software information (e.g., the type of mobile device and associated hardware and software information, the browser used to access our Website, etc.)

Information we collect via Information Technologies includes, without limitation, internet protocol address(es), operating system(s) and browser specifics of your device, device characteristics, geographic (geo-location) information, user ID(s), clickstream data, and specifics regarding your interactions with (i.e., the path you take through) our Websites and our Internet Marketing Channels. Automated Information may also include your mobile device information (e.g., device model, operating system version, device date and time, unique device identifiers, mobile network information); how you use our Websites (including mobile applications) and Internet Marketing Channels. We may use Automated Information to associate you with any interaction you have with our Websites, including interaction across multiple computers, and mobile devices. While this information does not generally identify or relate to you as an individual, we may associate these types of information with you as an individual. In addition, other third parties with whom we may share such information might seek to associate these types of information with you as an individual, and we cannot guarantee they would not succeed in re-identifying or associating non-personal information with particular individuals; as such we cannot be responsible for such third party use of this information.

Information Collected from Third Parties

From time to time we work with third-party service providers that provide us feedback about our Websites and analytics and general information about browsing patterns to improve our Websites and our Internet Marketing Channels. Analytics Services provide services that analyze information regarding your visits to our Websites and may use cookies, web beacons and other tracking mechanisms (as described below) to collect this information. When you visit our Websites or interact with us through your computer or mobile device, we may collect information through Cookies, Web Beacons and other similar or related automated means (collectively, “Information Technologies“). “Cookies” are small pieces of information that a website sends to your computer’s hard drive while you are viewing the website. We may use both session cookies (which expire once you close your web browser) and persistent cookies (which stay on your computer until you delete them) to provide you with a more personal and interactive experience of our Service. “Web Beacons” (also known as pixel tags) are a form of technology placed within our Websites and our Internet Marketing Channels to monitor visits to certain pages within, interactions with, and the effectiveness of, our Websites and our Internet Marketing Channels.

Disabling Cookies

Based upon your interactions with our Websites and elsewhere on the internet and your (and your device’s) interaction with our Internet Marketing Channels, we may personalize your experience via our Websites and via our Internet Marketing Channels. However, you have choices relating to how your device interacts with our Websites and our Internet Marketing Channels. You may choose to access our Websites and our Internet Marketing Channels without accepting certain Information Technologies on your device(s), and you may opt-out or modify certain elements that are tailored specifically to you and served to you based upon your browsing history. If you choose to restrict Information Technologies, you may access our Websites and Internet Marketing Channels, but you will NOT be able to take full advantage of certain features. You may also manage third party tracking by turning off cookies and changing your browser settings. Learn more at

Social Media Access 

From time to time AYS may engage with its current and prospective customers on multiple Internet Marketing Channels/social media services (e.g., Facebook, LinkedIn and Twitter). If you contact us on one of our Internet Marketing Channels, request customer service via social media or otherwise direct us to communicate with you via social media, we may contact you via direct message or use other social media tools to interact with you. In these instances, your interactions with us are governed by this Policy as well as the privacy policy of the social media platform you use. In addition, if you choose to access, link to, or log-in to our Websites or Internet Marketing Channels or otherwise communicate with us through a third-party social media service, you are granting us permission to access and use the information that you post or store on the applicable social media service in accordance with the privacy policy of that service and the privacy settings that are applicable to your account, and to store the user name and password you use to log-in to the applicable social media service. You further acknowledge that, by accessing or logging into our Websites or Internet Marketing Channels via a social media service, any information you provide to us may also become accessible to that service, subject to that service’s privacy policy.  For additional information and more details on how you can manage the information provided to us by these social media services, please review the privacy settings applicable to your account with the applicable social media service.  We do not control, and are not responsible for, the privacy practices of such services. You should consult the privacy policy of such services for additional information.

Interest-Based Advertising

From time to time we may participate in interest-based advertising (IBA), also known as Online Behavioral Advertising. We may use third-party advertising companies and networks to display ads tailored to your individual interests based on how you browse and shop online when you visit our Websites, Internet Marketing Channels and across other sites to serve you AYS advertisements across the Internet and through other channels. Some of these networks may be members of the Network Advertising Initiative (“NAI“) or participate in the Digital Advertising Alliance’s (“DAA“) Self-Regulatory Program. To learn more about your choices relating to members of the NAI visit their website at To learn more about your choices relating to networks that participate in the DAA Program, please visit Please note, even if you choose to restrict, opt-out or modify your preferences, you may still see or receive AYS advertisements on our Websites, on our Internet Marketing Channels and on other sites, but such advertisements will not be based upon your browsing history.

In addition, the browser on your device may offer you preferences regarding a website’s collection of your information or your online activities over time and/or across different websites or online services. At this time, our Websites do not respond to these preferences, and our Websites may continue to collect information in the manner described in this Policy. However, you have the option to opt out of certain interest-based advertising. To learn more about interest-based advertising or to opt-out of this type of advertising by participating members, visit the Network Advertising Initiative website and the Digital Advertising Alliance website. Options you select are browser and device-specific.

Mobile Device and Application Preferences

Text Messages. If you have opted-in to receive text messages from us, we may send text messages to the number provided that corresponds to your device. To opt out of mobile messaging reply “stop” to text messages received from such member. This will opt you out of all text message campaigns from that user only.

Push Notifications. You may at any time opt out from further push notifications by adjusting the permissions in your mobile device.

Geo-Location. You may at any time opt out from allowing us to access specific location data (latitude and longitude) of your device by adjusting the permissions in your mobile device you use to access our Websites and those of our third party partners: i.e. your mobile browser and any mobile applications we provide.

In-App Notifications. All application users receive in-app notifications or “local notifications” generated by a device trigger. To halt those notifications, you may discontinue use of the application, or uninstall the application from your mobile device.

Updates and Uninstall AYS’ Mobile Application. Notification and automatic installation of application updates can be controlled through the preferences of the mobile device application “store” specific to your mobile device. You can stop all further collection of information by an AYS mobile application by uninstalling the AYS mobile application. You may use the standard uninstall process available as part of your mobile device or via the mobile application marketplace or network. Note: If you uninstall the mobile application from your device, the AYS unique identifier associated with your device will continue to be stored. If you re-install the application on the same device, AYS will be able to re-associate this identifier to your previous transactions and activities.

Third Party Links

Our Websites and our Internet Marketing Channels may link to other sites that we do not control. In addition, you may have visited our Website through a link or a banner advertisement on another site. In such cases, the site you linked from may collect information from people who click on the banner or link. These other sites are governed by their own privacy policies. Be sure to review these privacy policies when visiting such sites to see how they collect and use this information. We are not responsible for the content of privacy practices of such third parties’ sites.

 How We Use Your Information

We do not sell, rent or trade your Personal Information to unaffiliated third parties without your prior consent, although we do share information in some circumstances as described below under “How We Share Your Information.” We use your information in ways consistent with this Policy and in the following ways:

  • Communicating with you regarding requests for information about the Services.
  • Registering and servicing your account(s).
  • Providing customer service.
  • Conducting research and analysis.
  • Helping us to improve and customize our Service, Websites and Internet Marketing Channels.
  • To advertise our products and services to you and those of our partners that we think may be of interest to you.
  • Protecting the security and integrity of Websites, Internet Marketing Channels and overall business practices.
  • Enabling Organizations, account holders, and others to utilize the features and functionality and Services of our Websites, including facilitating communications among Organization participants, members and others.
  • As may otherwise be disclosed at the time of collection.

How We Share Your Information

We may share your information (including Personal Information) in ways consistent with this Policy and in the following ways:

  • With third party businesses and service providers that assist with our business operations, such as billing or other payment vendors, payment card processors, marketing and research vendors and various companies that work with us to improve or provide our services and our data integrity. While we are not involved in the day-to-day operations of such businesses and providers, our agreements generally obligate them to use reasonable methods to keep any Personal Information safe and secure, and not use such Personal Information for purposes other than providing their applicable services. However, even if a third party business or service provider is performing business operations on our behalf, if you have an independent relationship with such third party business or service provider, its use of your information may be governed by the privacy policy that governs its independent relationship with you, and we are not responsible for such use.
  • As we deem necessary in the event (or partial event) of a corporate sale (asset or stock), merger, reorganization, change in corporate control, acquisition, insolvency, bankruptcy or similar event.
  • To comply with applicable law or reasonable request based upon governmental regulation, court order, subpoena or similar related action.
  • As we deem necessary to protect the rights, property or safety of AYS, our customers, our employees or others, to prevent harm or loss, or in connection with an investigation or suspected or actual unlawful activity.
  • With the applicable Organization(s) on whose behalf the Website was established, and otherwise in connection with other features and functionality of such Websites. Such Organizations at their discretion may share your information with other participants, users and public viewers of the Websites. We suggest you review the privacy policies of such Organizations before deciding to share information relating to any such Organization.
  • As may otherwise be disclosed at the time of collection.

Data Security and Retention

We use a variety of security measures to help protect your Personal Information with us. Our Websites utilize encryption technology to protect your Personal Information that we transport across the internet. Your personal online and mobile account(s) with us are password protected with restricted online access. Additionally, we use a variety of security measures to help protect your Personal Information that we maintain at our facilities or in our electronic databases. While no company can guarantee your information (including your Personal Information) will not be accessible by unauthorized individuals, we use technical controls in an attempt to mitigate such risks We retain information as long as it is necessary and relevant for our operations. In addition, we may retain your information from closed accounts to comply with the law, prevent fraud, collect any fees owed, resolve disputes, troubleshoot problems, assist with any investigation, enforce our Terms of Service and take other actions permitted by law. If you have any questions or concerns about data security or retention, please email us at

How to Update Your Information

For certain types of information, we offer you several ways to access or update such information:

  • By logging into your account on one or more of our Websites. After securely entering your account, you can update your information and communication preferences by entering or revising the information as reflected therein. Note, some fields (such as password) are Website specific and if you have more than one account with us or registered on more than one Website, you will need to update each account.
  • You can Contact Customer Service to request updates to your account by emailing us at
  • Through an Organization that uses our Websites. You can contact the Organization for options regarding the manner in which information is updated, edited displayed, or removed.

 Please note:

  • We may refuse requests that are unreasonably repetitive, require disproportionate technical efforts, risk the privacy of others or are impractical.
  • After closing your account(s), or updating or revising any information within your account(s) or any Information Technologies associated with your device(s), we may not delete residual copies from our servers and may not remove information from our back-up system(s).
  • Closing an account will not affect information we obtain via Information Technologies.
  • Closing your account may not remove your information that the Organization and its affiliates, or other third parties, add about you to the applicable Websites (such as participant, eligibility, roster, scheduling, performance or scoring information).

Notice to California Residents – Your California Privacy Rights

A California resident who has provided personal data to a business with whom he/she has established a business relationship for personal, family, or household purposes (a “California Customer”) may request information about whether the business has disclosed your information to any third parties for the third parties’ direct marketing purposes. In general, if the business has made such a disclosure of personal data, upon receipt of a request by a California Customer, the business is required to provide a list of all third parties to whom personal data was disclosed in the preceding calendar year, as well as a list of the categories of personal data that were disclosed. California Customers may request further information about our compliance with this law by emailing us at Please note that we are required to respond to one request per California Customer each year and we are not required to respond to requests made by means other than through this email address.

International Transfer

This Service is hosted in the United States of America and subject to applicable U.S. Federal and state laws, rules and regulations. Your personal data may be transferred to, stored at and processed by us and our affiliates and other third parties outside the country in which you reside, including, but not limited to the United States, where data protection and privacy regulations may not offer the same level of protection as in your country. By using our Service, you consent and agree to this transfer, storing, processing and use of your personal data in accordance with this Privacy Policy.

Sensitive Information

The Organization using the Service may use the Service to collect Personally Identifiable Information (PII) or other sensitive information related to your involvement, or potential involvement, with the Organization. As per the Data Security and Retention information provided above, no method of electronic transmission or storage is 100% secure. If you are uncomfortable providing sensitive information to the Organization using this Service, you should not do so, and instead contact the Organization regarding an alternate method of providing the information they need. If you have questions regarding how the Organization uses, processes, or discloses the information they capture about you using the Service, you should contact them directly.

Other than the sensitive information discussed in the above paragraph, we ask that you not send us, and you not disclose, any sensitive information (e.g., government identifiers, information related to racial or ethnic origin, political opinions, religion or other beliefs, biometrics or genetic characteristics or trade union membership) on or through the Service or otherwise to us.


If you would like to make a complaint regarding this Privacy Policy or our practices in relation to your personal data, please email us at We will reply to your complaint as soon as we can and in any event, within 30 days. We hope to resolve any complaint brought to our attention, however if you feel that your complaint has not been adequately resolved, you reserve the right to contact your local data protection supervisory authority.

Privacy Policy Changes

We may, from time to time, update and revise this Policy. Please periodically check this Policy for any updates or revisions. In the event we make a material change to how we use your information that would materially adversely affect your rights, we will provide you advance notice including by posting the proposed change on the Websites at least 30 days in advance of the effective date of the changes. We encourage you to keep the email and other addresses you provide to us current so that you may receive any additional notices we send to you regarding material changes to this Privacy Policy. If you do not agree to the changes and do not wish to be bound by such changes, you should stop using the Websites, and if you are a registered user, you may cancel your account with us within the thirty (30) day period by contacting us Please provide your current and complete contact information with these requests. Otherwise, the changes will take effect after thirty (30) days.